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Resume
Home
About Scooter
Marketing
Web Design
Lyndal Coote
BSc, Dip Nutr & Diet,Grad Dip Marketing, Cert IV Workplace Assessment & Training
PROFESSIONAL MEMBERSHIPS
Hastings Business Women's Network
Camden Haven Chamber of Commerce, Industry & Tourism
Hastings Business Enterprise Centre
HONORARY POSITIONS
Treasurer & Public Offcier, Watermark Literary Society Dec 2003 -
Member Greater Port Macquarie Tourism Association Executive 2004
Member Hastings Council Tourism Taskforce August 2000 -2004
Member Hastings Council Heritage Committee September 2001 -December 2003
Member Hastings Council Arts & Cultural Development Taskforce March 2002 -2004
CAREER OBJECTIVE
To develop a successful consultancy that specialises in providing practical assistance to enterprises that lack the resources to employ full-time marketing people or the expertise or time to do it themselves; to identify and pursue marketing opportunities that lend themselves to e-commerce and direct selling; to share my knowledge and experience with others; to have sufficient time and flexibility to pursue other interests.
EDUCATION/ QUALIFICATIONS
Cert IV Assessment & Workplace Training
2002
Camden Haven Adult & Community Education Inc
Grad Diploma of Marketing (Distinction)
1986
Mitchell CAE (Distance Ed)
Grad Diploma of Nutrition & Dietetics
(NSW Health Commission Cadetship)
1973
University of Sydney
Bachelor of Science
1972
University of NSW
NSW Higher School Certificate
(Commonwealth University Scholarship)
1969
Loreto Kirribilli
KEY SKILLS AND EXPERIENCES
Sales & Marketing
Advertising & promotions
Client & supplier relationships
Copy writing
Database management
Direct mail
Mailing list & customer database development
Market & sales analysis & reporting
Market identification and targeting
Market research
Marketing planning and implementation
Marketing communications
PR
Product launches
Product & packaging development
Sales
Sales training
Sponsorship proposals
Submission writing
Trade practices/ consumer affairs
Trade shows and events
Web site design
Computer
WEb design using Dreamweaver software
Proficient in Microsoft Word, Excel, Powerpoint, Publisher, Access & Frontpage, and Macromedia Dreamweaver & Photoshop Elements
Management
Event management
Grant applications & acquittals
Business performance evaluation
Strategic business planning
Project management
Customer service
Human resources
Inventory management
Operations
Retail outlet management
Staff management
Financial
Budgeting
Forecasting and budget control
Gross margin management
Overheads control
General
Group training
Liaison with business owners and community groups
Liaison with local and State government employees & departments
Public speaking
CAREER HISTORY
Scooter Marketing Services
A consultancy aimed at small to medium enterprises that lack the resources to employ a marketing person. It provides practical and affordable management and marketing assistance.
Principal
June 98 - ongoing
Clients include Smart Viticulture, the Camden Haven Chamber of Commerce, Tourism & Industry, the Camden Head Pilot Station, Cassegrain Wines, the Watermark Literary Society, Patchwork Zoo, Feehan PR, Peppercorn Belted Galloway Stud and a variety of small businesses across the North Coast, mostly in the tourism industry.
Oppenheimer P/L
A private Australian-owned company that imports and manufactures ingredients for food manufacturing, and imports small scale equipment for food manufacturing, the hospitality and catering industry and for domestic markets.
Sales & Marketing Manager - Equipment Division
(Revenue Equipment Div $4M, advertising & promotions budget $130K)
Feb 96 - June 98
Report to:
General Manager
Responsibilities:
Achieve sales and profit budgets for equipment by developing and implementing marketing plans
Manage sales representatives
Acquire and manage key accounts
University Co-operative Bookshop Ltd
The University Co-operative Bookshop is Australia's largest academic bookshop chain with 45 branches on University, TAFE and school campuses
Manager - Retail & Professional Division
(Revenue $11M, advertising & promotional budget $200K)
March 94-Oct 95
Report to:
Chief Executive Officer
Responsibilities:
Manage two street-front retail outlets plus a direct supply branch handling subscriptions and book orders for individuals and organisations purchasing by mail, fax, telephone and through the Internet
Achieve budgeted sales and profit
Butterworths
Butterworths, owned by Reed-Elsevier, is a major Australian publisher
Marketing Manager, Legal Division
(Revenue $48M, advertising & promotional budget $750K)
Jan 92-March 94
Report to:
Sales & Marketing Director
Responsibilities:
Manage a team of 16 including product managers, advertising co-ordinators, marketing analysts and support staff
Increase sales of legal publications through the development and application of strategic marketing plans
Oversee the implementation of annual marketing plans and manage the development of direct mailing capabilities, in-house lists, and direct mail campaigns
Oversee development of sales budgets, and analysis of and reporting of performance against those budgets
Marketing Manager, Information Reference Division
(Sales $3.5M, advertising & promotions budget $50K)
Oct 90-March 92
Report to:
General Manager
Responsibilities:
Prepare annual sales budget and achieve sales and profit growth through expansion of agencies and implementation of marketing plans
Manage the relationship between the order processing, customer service and editorial functions of the Division, located in Melbourne and the marketing, accounting and finance, warehousing and distribution, and MIS operations in Sydney
Launch a range of CD-Roms and provide technical support to users
Product Manager, Butterworths STM Division
(Sales $2M, advertising & promotions budget $35K)
Oct 86-Sept 90
Report to:
Divisional Manager
Responsibilities:
Manage advertising and promotions activities
Manage the importation of overseas published titles
Shaklee Australia P/L
Shaklee was an international multi-level marketing company that marketed nutritional products, skin care and cosmetics
Marketing & Technical Services Manager
(Sales $2M, advertising & promotions budget $150K)
March 83-Sept 86
Report to:
Managing Director
Responsibilities:
Achieve sales budgets through the development and implementation of marketing plans
Train distributors on nutrition and how to sell products
Develop new products and manage contract manufacturing
Advise on laws pertaining to product labelling and food and pharmaceutical products and represent company when needed
Nutrition Support Services
This consultancy advised companies and organisations on the use of nutrition in marketing. Clients included White Wings, Naturslim and the Australian Council of Soft Drink Manufacturers
Consultant Nutritionist & Principal of Business
1979-1983
Adelaide Childrens Hospital
Research Dietitian
1976-1979
St Margaret's Hospital for Women
Hospital Dietitian
1974-1976
LEISURE ACTIVITIES
In my spare time I garden, read, knit, cook and fly light aircraft. I am a member of the GEAR Motorsport Club and the Hastings District Flying Club. I hold a Private Pilot's Licence, gained in 2001.
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