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Yamaha dirt bike dealer: The Top 100 dealers of 2004: South Dakota multiline dealer takes the Grand Prize

Are you an enthusiast of powersports, or a business enthusiast? If you want your dealership to succeed in the years ahead, you're both.

That's the oft-heard story from this year's class of Top 100 dealers, who recognize that it doesn't matter how much you love motorcycling, off-roading, snowmobiling and watercrafting, you won't be successful in running a business unless you can do what it takes to bring customers into your store (and have them return, gladly). Fortunately, the Top 100 dealers bring their passion for powersports into the retail and service environment with great success. It's a tough job that's getting tougher all the time.

Top honors this year were won by a two-year-old multiline dealership in Sioux Falls, South Dakota. MidAmerica Motoplex was the hands-down winner, according to the judges, with award-winning designs, innovative features and extensive (yet extremely appealing) marketing and merchandising from the front entrance doors to the back service area.

Other Top 100 dealers winning special awards include two retailers from Canada and (count 'em) six Harley-Davidson sites, proving once again that The Motor Co.'s heavily mentored dealer network still sets a good pace in powersports retailing. But watch out for some of the smaller independent shops that are doing some interesting things within their small spaces.

This year's competition was brutal, with a record number of entries and a judging panel that cast very critical eyes on how dealerships and shops are making the most of what they have to effectively serve the customer. As evidence, more than half of last year's Top 100 winners didn't even make the cut this year. Ouch! But, hey, that's good news--it means North America's powersports dealers are raising the bar in quality, innovation, customer service and just plain excitement. Our hats are off to this year's winners as well as the winners of the past 13 years of Top 100 competitions. You are setting the standard.

Watch for entry information on the 14th Annual Top 100 competition starting in next month's issue. After 13 years, the Top 100 is undergoing a face-lift with new entry guidelines and requirements that will make next year's competition more heated (and exciting) than ever. This is your chance to show off!

The following pages list this year's Top 100 winners and special category award recipients. Our 2004 Top 100 Yearbook, containing photos and descriptions of all winning dealerships, will mail with our July issue.

Top 100 Dealernews 2004 winners

Grand Prize Winner

MidAmerica MotoPlex

Sioux Falls, SD

Uke's Harley-Davidson/Buell

Kenosha, WI

Second Runner-Up

Brian's Harley-Davidson

Langhorne, PA

Honorable Mentions

Davis Harley-Davidson

Burlington, NC

Chunky River Harley-Davidson

Meridian, MS

Best Display

Hully Gully: The Ultimate Toy Store

London, ON, Canada

Best Exterior

Bumpus Harley-Davidson of Murfreesboro

Murfreesboro, TN

Best Use of a Theme

Route 66 Harley-Davidson

Tulsa, OK

Best Independent

J&P Cycles

Anamosa, IA

Best Use of Space

Speed City Cycle, LLC

Indianapolis, IN

Publisher's Choice

Gregoire Sport, Inc.

St Ambroise de Kildare, QC, Canada

Top 100 Dealers of 2004 (noncategory winners)

A Dirt Bike Shop

Springfield, MO

Ace Powersports

Kenosha, WI

A.D. Farrow Company

Columbus, OH

Alamo Cycle-Plex

San Antonio, TX

Ask Powersports

Columbus, OH

Bama Power Sports

Oxford, AL

Bikers Dream of Atlanta

Alpharetta, GA

Bloomington Power Sports

Bloomington, IN

BMW of Fort Worth

Hurst, TX

Bob Weaver Motorsports & Marine, Inc.

North Tonawanda, NY

Bourbeuse Valley Harley-Davidson/Buell

Villa Ridge, MO

Bud's Harley-Davidson Sales, Inc.

Evansville, IN

Bull's Eye Bikes

Excelsior, MN

Carolina Coast Harley-Davidson

Wilmington, NC

Carolina Harley-Davidson/Buell

Gastonia, NC

Central Texas Harley-Davidson

Austin, TX

Central Yamaha

Plano, TX

Cerini Harley-Davidson/Buell

Rostraver, PA

Cycle Connection Harley-Davidson/Buell

Joplin, MO

Cycle One

Orlando, FL

Cycle World of Athens, Inc.

Bogart, GA

Cycle Zone KTM/Arctic Cat

Topeka, KS

Dale's Harley-Davidson/Buell

Mount Vernon, IL

Daytona Harley-Davidson, Inc.

Daytona Beach, FL

DFW Honda

Grapevine, TX

Donahue Harley-Davidson

Sauk Rapids, MN

Dothan Powersports

Dothan, AL

European Cycle Specialties, Inc.

Garden Grove, CA

Flaming Gorge Harley-Davidson, Inc.

Rock Springs, WY

Fletcher's Harley-Davidson Sales

Clearwater, FL

Foothills Motorsports

Piedmont, SC

Fort Collins Motorsports

Fort Collins, CO

Freedom Cycles, Inc.

Grandview, MO

Gateway to the West Harley-Davidson

St. Louis, MO

Gerencer's Harley-Davidson

Elkhart, IN

Great Bay Motorcycles, Inc.

North Hampton, NH

High Plains Harley-Davidson

Clovis, NM

Hinshaw's Motorcycle Store

Auburn, WA

Honda of Cool Springs

Franklin, TN

Honda of Houston

Houston, TX

Honda of Tulsa

Tulsa, OK

Hooksett Kawasaki-Polaris-Sea-Doo

Hooksett, NH

Hot Bike of Quincy

Quincy, IL

House of Harley-Davidson

Milwaukee, WI

House of Power

Palm Bay, FL

Iron Pony Motorsports Superstore

Columbus, OH

J&W Cycles, Inc.

Washington, MO

Just for Fun Honda

Middlefield, OH

Kearney Yamaha Kawasaki Suzuki

Kearney, NE

Koup's Cycle Shop, Inc.

Harrisburg, PA

Lake City Honda-Kawasaki

Warsaw, IN

Las Vegas Harley-Davidson

Las Vegas, NV

Man & Machine Motorsport, LLC

Lancaster, OH

Martin Motorsports, Inc.

Pottstown, PA

Mid America Powersports

Wichita, KS

Midland Powersports

Midland, TX

Milwaukee Harley-Davidson/Buell, Inc.

Milwaukee, WI

Motoprimo Motorsports

Minneapolis, MN

Myers-Duren Harley-Davidson of

Tulsa, Inc.

Tulsa, OK

North American Warhorse, Inc.

Scranton, PA

North Coast Motorcycle

Roseford, OH

Northland Motorsports

Flagstaff, AZ

Penco Power Products

Kalispell, MT

Pikes Peak Harley-Davidson/Buell

Colorado Springs, CO

Powersports & RV Canada

Ottawa, ON, Canada

PowerSportsPro

Omaha, NE

Redhill Motorcycle Werx

Lyons, CO

Redline Sports

Butte, MT

Renton Motorcycles

Renton, WA

Republic Harley-Davidson, Inc.

Stafford, TX

Ride West BMW

Seattle, WA

Riva Motorsports

Pompano Beach, FL

Rocky Mount Harley-Davidson

Rocky Mount, NC

Seacoast Harley-Davidson/Buell

North Hampton, NH

Seacoast Sport Cycle, Inc.

Derry, NH

Shawnee Cycle Plaza

Shawnee, KS

Skagit Powersports, Inc.

Burlington, WA

Soper Powersports

Farmington, NY

Southern California Triumph/

Ducati

Brea, CA

Sportland

Bloomington, IL

St. Joe Harley-Davidson

St. Joseph, MO

State 8 Motorcycles

Peninsula, OH

Struthers Brothers

Des Moines, IA

Surdyke Off-Road/Marine

Festus, MO

Surdyke Yamaha

Festus, MO

Topeka Harley-Davidson

Topeka, KS

Vetesnik Powersports

Richland Center, WI

Wilwerts, Inc.

Dubuque, IA

Woods Fun Center

Austin, TX