Ziff Davis Media's The Net Economy To Merge Into Advanstar's America's Network
Companies Agree to Cross-Selling and Marketing Alliance
NEW YORK and BOSTON, May 23, 2002 ¨C Ziff Davis Media Inc. and Advanstar Communications Inc. have agreed to merge assets of Ziff Davis Media's The Net Economy into Advanstar's America's Network. In addition, the Companies have agreed to cross-sell and market each other's b-to-b technology-related assets.
The incorporation of The Net Economy assets into America's Network will further strengthen Advanstar's coverage of the telecom audience with the addition of The Net Economy's extensive subscriber base. Ziff Davis Media's Corporate Sales team will also include America's Network in its multi-title print sales efforts. The Net Economy will cease publication with its May 20th issue.
The promotion and selling alliance between the Companies will include Ziff Davis Media's PC Magazine, eWEEK, CIO Insight, and Baseline publications, and Advanstar's AIIM, On Demand, ICCM, eLearning, Frontline Solutions and Collaborate tradeshows and conferences.
"Our alliance with Advanstar will enable us to offer customers the ability to reach purchasing decision makers for public and private networks through a powerful portfolio of media assets," said Robert F. Callahan, Chairman and Chief Executive Officer, Ziff Davis Media.
Robert L. Krakoff, Chairman and CEO, Advanstar Communications, added, "The combination of The Net Economy's assets with our long-established America's Network will create a new powerhouse in the telecom sector. Plus, our sales alliance with Ziff Davis Media will provide technology vendors with an unrivaled opportunity to reach their buyers throughout the U.S."
About Ziff Davis Media Inc.
Ziff Davis Media Inc. (www.ziffdavis.com) is a special interest media company focused on the business, gaming and personal technology markets. In the United States, the company publishes 10 industry leading business and consumer publications: PC Magazine, eWEEK, Baseline, CIO Insight, Yahoo! Internet Life, Electronic Gaming Monthly, Xbox Nation, Official U.S. PlayStation Magazine, Computer Gaming World and GameNow. There are 48 foreign editions of Ziff Davis Media's publications distributed in 78 countries worldwide. In addition to producing companion sites for all of its magazines, the company develops tech enthusiast sites such as ExtremeTech.com. It provides custom publishing and integrated marketing solutions through Ziff Davis Custom Media; industry analyses through Ziff Davis Market Experts; and state-of-the-art Internet and technology testing through eTesting Labs. The company also produces seminars and webcasts. For more information, visit www.ziffdavis.com
About Advanstar Communications Inc.
Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.
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